A better way to scale with AI and automation
We don’t just build tools — we build valuation. NOT is an AI-led holding company that deploys tech, playbooks, and IPs to drive T-shaped growth for startups, D2C brands, and enterprises.
Operators, Not Just Builders
Our playbooks come from building real companies — not just decks. From Go-To-Market to Process Automation, our teams deploy embedded AI workflows to drive real results — fast, flexible, and founder-aligned.
Execution is at the core of everything we do.
T-Shaped Growth
Deep execution in one growth lever. Breadth across HR, Ops, Sales, and IP. All automated.
Done-for-You, Not DIY
We ship solutions that work out of the box — no learning curves, no guesswork.
AI-Native
Every tool, workflow, and audit we deliver is powered by purpose-built AI agents.
Full-Stack Thinking
From landing pages to team structure — we solve root problems, not surface noise.
The NOT Story
NOT was born from the frustration of repeatedly rebuilding the same systems—disjointed tools, slow execution, and one-off solutions that didn’t scale. Frustrated, we decided to build once—and scale across companies using those systems.
Today, NOT is a builder-backed holding company that scales fast because our playbooks and AI tooling are not theoretical—they’re battle-tested in real businesses across startups, D2C, and enterprise clients.
Strategic Infrastructure
AI-native workflows (like our 4AY PaaS), repeatable growth playbooks, and IP tools that can integrate into any business stage.
Operational Discipline
Lining up tech, data, process, and team to work in sync—so growth doesn’t fracture under complexity.
Execution-First Culture
We’re operators first, builders second. We deploy, test, iterate, and ship systems—not hypothetical theories.
We hire for energy. We scale with focus.
Impact > Effort
Smart wins beat hard work. We automate where possible and prioritize ruthlessly to drive results.
Builder Mindset
Ownership, proactiveness, and curiosity aren’t HR keywords — they’re prerequisites.
We Grow Together
We don’t just build systems. We build people. Coaching, feedback, and trust are core loops.
Ambition with Care
Push hard. But build sustainably. We’re here for the long game.
Built by Operators, Not Just Executives
We’re a team of repeat founders, engineers, and growth hackers who’ve built from zero and scaled to acquisition. We use our experience to multiply yours.
Saurav Mishra
Founder and Chief Nut
Nitesh Mulchandani
Ecom Growth specialist - Var80
Amulay Prakash
Delivery Manager - Var80
Tejas Solankar
Lead RAG-AI Engineer, 4ay
Bhumika VJ
Lead SEO and Martech
Balbir Heer
CTO - Shopify Practice - Var80
Ravindra Thandu
Martech automation specialist and RoR engineer
Sakshi Prajapati
ROR Developer
Neeraj Sharma
Frontend Engineer
Who we are
We help businesses achieve rapid ROI and scalable growth with proven AI playbooks— no experimentation, no custom development. Our ready-to deploy solutions and trusted ecosystem ensure seamless AI adoption for lasting impact.
Our Portfolio
AI-Led Digital transformation company
Making installation and using private AI infrastructure as simple as WordPress
UK based diagnostics start up for Scan types
Empower Your Business with AI-Powered Marketing Automation
Custom AI Workforce And Software Development Company
Purpose-Built AI Workforces for Ambitious Companies — Whether You’re Starting Up or Scaling Up.
You wont see the difference, till you talk to us!
Let’s connect over coffee, if not real , virtual will do too!